Contact & Advice

We are happy to provide you with tailored advice with respect to our sales and customer management courses. Simply send us a message via the contact form or give us a call now. We will work with you to put together a proposal that precisely meets your needs.

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Our services:

Explore our wide range of services and learn all out about KERN AG Training!

  • customer management

    Sales and customer management

    Understand your customers and respond to them immediately: with KERN Training, you can secure a definitive competitive advantage with a strong sales team.


Sales and customer management

Our sales and customer management courses are designed for specialist and executive personnel as well as for sales staff who want to improve and optimise their sales skills. A seminar determines your selling style and defines what type you or your employees represent. This enables us to derive the maximum from your sales strategy. Learn how to tune into your customers in a targeted way and recognise buying behaviour.

We offer the following courses in sales and customer management:

  • Key skills
  • Sales
  • First experiences in sales
  • Office and customer management
  • Key Account Management
  • More courses

We want you to take maximum knowledge away with you and learn precisely the things that are relevant to you. Our comprehensive range of services means that we can combine the content with other courses from the field of business training. Simply ask us about this.

Further training in sales

Our trainers are experts in the field of sales and customer management. Once we have assessed your needs, and based on your experience in sales, we will suggest various focus areas to you – from basic principles, sales communication and customer management to more complex price negotiations and dealing and countering objections. Learn how to steer sales meetings correctly and so create the basis for long-term collaborative partnerships. Continually develop your sales skills - you never stop learning! This allows you to draw on key skills that will increase your sales rate and raise your company's success.

Structure of the sales training

Do you want to train your staff in sales and customer management at the same time? No problem! With us, you have the option to book in-house training sessions at your company premises, or use our classrooms. We also offer you one-to-one and group training courses which can include discussions, customer presentations or role plays. Together, we define the focus of the sales seminar – perfectly aligned to your requirements. Choose the areas you want to develop your employees' skills in:

Sales and customer management

  • Attitude and motivation
  • Selling styles
  • Role as sales consultant
  • Customer typology
  • Tailored advice
  • Customer presentation
  • Communication in sales
  • Rhetoric
  • Dealing with objections and resistance

How KERN Training benefits you

  • One-to-one or group courses
  • Training courses aligned to your requirements
  • Professional trainers
  • Courses can be combined
  • In-house seminars or in our classrooms
  • Choose your own times
  • Comprehensive needs analysis and advice on the training process and content
  • Simple and uncomplicated course booking